• Planning an event for your book? Here's our best tips on how you can bring your book event into the 21st century!

    Bringing Book Events into the 21st Century

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    Are you ramping up for your summer book launch? Or maybe you’re getting ready for a reading at your local bookstore? Authors have been walking the same line when it comes to these sorts of events since well… basically forever. I’m here to say, that just as the book industry is changing, these events should be too. Let’s bid farewell to the cheesy pens and bookmark giveaways and welcome ourselves, and our marketing material, to the 21st century. Make yourself memorable and you’ll make your book more memorable too. Here are 5 tips to get you started! 1. Branding, Branding,…

  • Exploring Online Book Communities

    Exploring Online Book Communities

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    At this point, most of us know the importance of having an online presence, particularly as an author. It’s the best way for authors and writers alike to establish and promote themselves within the publishing community.  Whether we like it or not, the industry is moving in a digital direction. Event announcements, interacting with readers, and posting milestones all help fans feel more connected and informed. Readers have in turn established their own community on various social media platforms where they share their favorite books and authors with other book lovers. Let’s dive in right in and uncover the ins…

  • Press Releases: Everything You Should Know

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    As an author, a great way to generate interest in your new book is through a press release. If you are unaware of what press releases are, why they are important, what goes into them, or are unsure of the best possible way to approach them, spend a few moments here learning about their function. What is a press release? A press release is a great way to appeal to a broad audience through media outlets. It’s a message written with the intention of getting information circulating about your book. As an author, a press release is a great way…

  • Marketing your book to reach holiday shoppers

    Maximize Your Reach with Holiday Shoppers

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    At this point, many of us know that the holidays are the biggest book-buying season of the year. That being said, books don’t sell themselves (usually). You’ll need to be sure that you’re doing your very best when it comes to marketing your book to help maximize your reach with those holiday shoppers. Just how many holiday shoppers are we talking? Check out this chart for the details. So, what are some of the ways you can ensure your book is one of the gifts that contribute to the $680 billion spent by holiday shoppers? We teamed with a few…