• Your hard work of writing your manuscript and self-publishing has all led to this moment. We’ve compiled a list of tips to help you make the most out of it.

    Tips for Your First Book Signing Event

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    Your hard work of writing your manuscript and self-publishing has all led to this moment: releasing your book. Now, it’s time to plan a book signing event. It takes a lot of thought and effort to make a book signing event a success. To lighten the load, we’ve compiled a list of tips to help you make the most out of it. 1. Research a venue. Look for a practical location for the number of guests you expect will attend as well as for the atmosphere you wish to create. Some authors like the intimacy that local coffee shops can…

  • As you’ve probably noticed, there’s no such thing as “only being a writer” anymore. If you’re hoping to turn that passion for writing into a career, havi...

    Why Every Writer Needs a Business Plan

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    As you’ve probably noticed, there’s no such thing as “only being a writer” anymore. And while many writers might not want to handle the business side of things, to give yourself and your books the best chance of success, it’s a must. If you’re hoping to turn that passion for writing into a career, having a well thought out business plan in place will be essential. It’s time to overcome that idea that as an author your only job will be to write. Whether you’re working towards a traditional publishing contract or self-publishing, a carefully crafted business plan can help…

  • If you’ve published or want to publish any work you need to know your target audience. We’ll go through the why that is, what it is, and how to go about it.

    Finding Your Target Audience (and why it’s so important).

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    If you’ve published or want to publish any work, whether it’s a novel, a blog, or an essay, you need to know your target audience. While it’s important to reach as many people as possible, and it often seems like focusing only on certain segments of the population is limiting, you need to be direct. We’ll go through the why that is, what it is, and how to go about it. Why You can put every effort into marketing your book, and although you might get some response, it will not be anywhere near as successful as it could be…

  • Pastor and Xulon Press author Bradley D. Hoefs

    Xulon Press author Bradley D. Hoefs speaks at event on Mental Health and the Church

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    Saddleback Church recently sponsored a gathering on Mental Health and the Church. Pastor and Xulon Press author Bradley D. Hoefs was one of the speakers during a session on “Resourcing the Church” (he is the third speaker of five, found at the 35 minute mark in the video below). Brad started Fresh Hope in 2009, a Christ-centered support group for those who suffer from mood disorders, as well as for their loved ones. He is the author of “Fresh Hope – Living well in spite of a mental health diagnosis”. http://youtu.be/FNZPiWk5crU Find Brad’s book “Fresh Hope – Living well in…