• Introducing: The Author Branding Bundle!

    Our office has been abuzz with the launch of a new product, specifically here in the marketing department. The Author Branding Bundle contains all the staples of social media to give you a launching pad for your new book and your career as an author. As a publisher we know why these sites are important, but if you’re new to the world of social media, you may not. Follow along as we break it down for you! Facebook Fan Page Facebook is a booming social media platform that almost everyone is on. This means if you have a specific target…

  • Why Writing Contests Matter for Self-Published Authors

    Writing contests are one of those hit or miss spots for authors. People either love and trust them fully or they question everything about them. Generally speaking, most require a fee. If not, you should probably be a bit skeptical of where the funds are coming from and how much said contest will actually benefit you. What is often overlooked is the value they hold for self-published authors. Even more so, if the writing contest is hosted by a decently sized self or traditional style publisher. The benefits Depending on the particular writing contest, prizes vary and can include a…

  • Personal Branding for Authors: Part 3

    Making It Match If you have made it this far through the three-part series, you have likely spent some time thinking through how to begin creating or improving your branding efforts. The purpose of this final installment of the series is to circle back around to where you should start, and figure out where you should end. Without further ado, let’s talk a little more about you. It All Starts With A Name Perhaps the biggest takeaway here is that your personal brand should be a reflection of you. Maintaining your branding efforts will be a lot easier if it…

  • Personal Branding for Authors: Part 2

    In the first part of this two series blog, I talked about the purpose of branding and where to begin. In this part, I am going to dig into some of the resources you can use to develop and maintain your brand. If you missed the first post, I recommend you check that one out first before you continue.  Visual Aesthetics People respond to visually appealing things. That being said, you should know what your audience wants to see—which means first and foremost, understanding them, and second, being able to create said visually appealing content. A common misconception is that…