Marketing Your Book

Once your book has been released to the public, what now? That is the question most authors face when confronting the daunting task of marketing their Christian book to a worldwide audience. There are several tools authors have at their disposal, and by utilizing all the marketing weapons in your arsenal, you will be able to gain and effectively retain reader interest.

The Newest App for Readers and Authors: The Litsy App!

Filed in Marketing Your Book by on July 12, 2016 12 Comments
The Newest App for Readers and Authors: The Litsy App!

What’s the latest buzz amongst readers and writers alike? The Litsy app! Readers use it to find recommendations on the best books to add to their Amazon carts; writers and publishers can use it to connect with fans and each other. Publisher’s Weekly calls it “Instagram for books”, and BookRiot says it’s like “Instagram and […]

Continue Reading »

10 Steps For Starting Your Author Blog

Filed in Marketing Your Book by on June 8, 2016 8 Comments
10 Steps For Starting Your Author Blog

Last month we talked about why every author should have a blog, and your response to that post was huge. We consistently received the same question in response: “How do I start a blog?” There are lots and lots of resources out there for newbies who want to start a blog, but to get you […]

Continue Reading »

Trending Now: Book Subscriptions in a Box!

Filed in Marketing Your Book by on March 23, 2016 7 Comments
Trending Now: Book Subscriptions in a Box!

Subscription boxes have become the new “thing” in recent years, as there is one for just about every kind of person, hobby, age, or even your pet. Handpicked beauty products? There’s a box for that. Toys and treats for your dog? There’s a box for that. Featured wine of the month? There’s a box for […]

Continue Reading »

Easter: Is It Really the Second Biggest Book-Buying Season of the Year?

Filed in Marketing Your Book by on March 3, 2016 1 Comment
Easter: Is It Really the Second Biggest Book-Buying Season of the Year?

You’ve probably already heard this once, twice, or ten times… But Easter is the second largest book-buying season of the year in the Christian publishing industry. It’s not Christmas, but Easter book sales are still big. And truthfully, while sales do peak during Easter, they also trickle through the last remaining reaches of spring. What spurs […]

Continue Reading »

How To Set Up a Book Signing – An Interview with Xulon Author Bob Bush

Filed in Marketing Your Book by on November 9, 2015 8 Comments
How To Set Up a Book Signing – An Interview with Xulon Author Bob Bush

What is one of the most effective way to find and meet new readers? Book signings! Xulon Press editor Blair Townley interviews author Robert Bush, who has held 137 book signings, as he dispenses vital advice on how to set up a book signing—and why they’re so important to […]

Continue Reading »