• We get this question a lot: why should authors care about blogging? We break down why every author should also be a blogger.

    Why Every Author Should Have A Blog

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    We get this question a lot: why should authors care about blogging? The answer: there are literally too many reasons to list in one article. If you are an author, blogging is your friend. In fact, you should make it your best friend. I cannot stress enough how helpful it is for building your audience and your platform, and these days, it’s so easy to start a blog! Want more info? We’ll be following up with two more articles about blogging (be sure to subscribe at the top right corner of this page to get the articles straight to your…

  • Writers, Tell Your Story on Instagram

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    The thought of branding and marketing yourself as a person—let alone a writer—can feel like a challenge. With social media’s continued growth, however, it’s easier than ever to create and cultivate your online persona. Instagram, for instance, isn’t even a decade into its existence yet and has 1 billion active monthly users. So, if you don’t have an Instagram account to promote yourself as a writer or published author yet, now is the time to sign-up, create your profile, and start engaging. Not sure where to start? Here are our top tips for creating a great Instagram profile and sharing…

  • Writers and Websites: The Importance of Owning Your Brand on the Internet

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      The internet is a fascinating place. We can shop online and receive our items in as little as two days. We can complete book research easier than ever, explore new places without buying a plane ticket. And thanks to social media, we can even meet new people and build entire communities of support. If you ask me, the internet can be a pretty great place—especially for writers. Credibility is king these days, and anyone who doesn’t have a website is in direct competition with those who do. Case in point, I’ll often try a new restaurant that has a…

  • Your target audience matters! Follow along as we go into the reasons why.

    Why Your Target Audience Matters

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    You’ve done it! You’ve written your book and have committed to publishing it. You’re probably excited to share the final product with the whole world. Well, maybe not the entire world, but your target audience is definitely all Christian readers, right? Think again. Believe it or not, many authors enter the publishing process with their target audience focused on Christian readers of all ages. In other words, people ranging from elementary school to the nursing home. This wide range of potential readers doesn’t help when crafting the book’s content and marketing efforts to the right readers. Limitation is actually a good thing. One important step is defining the target…