• personal branding part three

    Personal Branding for Authors: Part 1 of a 3-Part Series

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    What is Branding? Branding. What does that word mean to you? Five years ago I would have told you it was what made a company or a product stand out. It was consistent, unique, and fitting to their concept. These days I would say branding means all those same things. However, now we are peeling back the layers of a very flaky, buttery croissant (yum) to find that branding does not only apply to companies or products, it applies to individuals. Particularly, individuals who have a skill or asset that benefits others and can be marketed and sold. Be Consistent…

  • How to Pick the Right Title for Your Book

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    The moment has finally arrived: you’ve finished writing the book you’ve dreamed of and labored over devotedly. Now the time has come to brand it with a title and send it out into the world. But what will you call it? How can just a few words embody everything about your glorious book? Fear not, for we have a few fail-proof tips that can help you get started on the journey of picking a concise and catchy title for your book. Hook the Reader You want the title to be something epic and unforgettable. It should jump out at readers…

  • Why do our authors love Book Expo America? [Video]

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    How does sending your book to Book Expo America, the largest book fair in North America, put your book at the center of the publishing industry? Xulon author Tracee Newman, who wrote The Adventures of Akeem, recently shared how Book Expo America got her book noticed—and even helped sell copies of her book! Ready to send your book to BEA? Call your Marketing Specialist today!

  • elevator pitch

    5 Easy Steps to an Elevator Pitch

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    If you’re envisioning three tech guys talking about how their startup is going to be the next big thing, you’re in luck– because this isn’t about that kind of pitch. While pitching sometimes gets a bad rap, it’s important to be able to convey the message of your work quickly, clearly and concisely. An elevator pitch, which is typically presented in sixty seconds or less, challenges self-promoters to get to the point of their presentations, while effectively including all of the most pertinent information. Will the next person you talk to about your book have a stopwatch to time your…