Marketing Your Book

Once your book has been released to the public, what now? That is the question most authors face when confronting the daunting task of marketing their Christian book to a worldwide audience. There are several tools authors have at their disposal, and by utilizing all the marketing weapons in your arsenal, you will be able to gain and effectively retain reader interest.

Xulon Press Leaves Its Mark at the 2015 International Christian Retail Show (ICRS)

Filed in Marketing Your Book by Brittnee Newman on August 2, 2015 • 7 Comments

Each year, Xulon Press attends trade shows all over the world. Trade shows promote your books, they promote our authors, and highlight all of the aspects which make Xulon Press the leading Christian self-publisher in the industry. One of the most exciting trade shows we attended this year was the International Christian Retail Show (ICRS), the largest Christian […]

Xulon Press displays 740 individual titles at the Christian Product Expo

Filed in Marketing Your Book by Michael Chiaro on September 21, 2014 • 2 Comments

Over 150 buyers attended the Christian Product Expo in Murfreesboro, Tennessee this September. Xulon Press was pleased to display 740 individual titles. Our booth was the largest at the expo measuring 80′ long. The CPE Edition of the Christian Book Browser Catalog was placed in every buyers gift bag and handed out at the reception. […]

The 7 Simple Steps for Self-Publishing Your Christian Book

Filed in Marketing Your Book, TV and Radio, Xulon Press Authors in the News by Michael Chiaro on April 8, 2014 • 2 Comments

Bob Burney is an award winning talk show host with Salem Media Group and a Xulon Press author. Bob recently interviewed Dr. Larry Keefauver about self-publishing for a program titled “The 7 Simple Steps for Self-Publishing Your Christian Book”. The entire program is available below. See what these two had to say about the industry, […]

Xulon Press authors represented well at the 2013 International Christian Retail Show (ICRS)

Filed in Marketing Your Book by Terry Haines on July 30, 2013 • 2 Comments

The International Christian Retail Show (ICRS) was held June 23rd – 26th in St. Louis, Missouri. There were 1,481 professional buyers from 57 countries and total attendance was over 3,700 individuals. Xulon Press had premium booth placement and over 30 authors in attendance. There were 3 successful book signing events with long lines by Kiki […]

A Marketing Map: Tools and Tips for Self-Published Authors

Filed in Marketing Your Book by Terry Haines on May 31, 2013 • 4 Comments

You have written your book, selected the cover, font style, worked with our crackerjack production and editorial team—even received your first copies of the book. All of the sudden you’ve got that feeling in your stomach; you know the one where panic takes over, and you feel like you are dropping on a roller coaster? […]