Marketing Your Book

Once your book has been released to the public, what now? That is the question most authors face when confronting the daunting task of marketing their Christian book to a worldwide audience. There are several tools authors have at their disposal, and by utilizing all the marketing weapons in your arsenal, you will be able to gain and effectively retain reader interest.

Easter: Is It Really the Second Biggest Book-Buying Season of the Year?

Filed in Marketing Your Book by on March 3, 2016 1 Comment
Easter: Is It Really the Second Biggest Book-Buying Season of the Year?

You’ve probably already heard this once, twice, or ten times… But Easter is the second largest book-buying season of the year in the Christian publishing industry. It’s not Christmas, but Easter book sales are still big. And truthfully, while sales do peak during Easter, they also trickle through the last remaining reaches of spring. What spurs […]

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How To Set Up a Book Signing – An Interview with Xulon Author Bob Bush

Filed in Marketing Your Book by on November 9, 2015 8 Comments
How To Set Up a Book Signing – An Interview with Xulon Author Bob Bush

What is one of the most effective way to find and meet new readers? Book signings! Xulon Press editor Blair Townley interviews author Robert Bush, who has held 137 book signings, as he dispenses vital advice on how to set up a book signing—and why they’re so important to […]

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Xulon Press Leaves Its Mark at the 2015 International Christian Retail Show (ICRS)

Filed in Marketing Your Book by on August 2, 2015 7 Comments
Xulon Press Leaves Its Mark at the 2015 International Christian Retail Show (ICRS)

Each year, Xulon Press attends trade shows all over the world. Trade shows promote your books, they promote our authors, and highlight all of the aspects which make Xulon Press the leading Christian self-publisher in the industry. One of the most exciting trade shows we attended this year was the International Christian Retail Show (ICRS), the largest Christian […]

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Xulon Press displays 740 individual titles at the Christian Product Expo

Filed in Marketing Your Book by on September 21, 2014 2 Comments
Xulon Press displays 740 individual titles at the Christian Product Expo

Over 150 buyers attended the Christian Product Expo in Murfreesboro, Tennessee this September.  Xulon Press was pleased to display 740 individual titles. Our booth was the largest at the expo measuring 80′ long. The CPE Edition of the Christian Book Browser Catalog was placed in every buyers gift bag and handed out at the reception. […]

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The 7 Simple Steps for Self-Publishing Your Christian Book

The 7 Simple Steps for Self-Publishing Your Christian Book

Bob Burney is an award winning talk show host with Salem Media Group and a Xulon Press author. Bob recently interviewed Dr. Larry Keefauver about self-publishing for a program titled “The 7 Simple Steps for Self-Publishing Your Christian Book”. The entire program is available below.  See what these two had to say about the industry, […]

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