Marketing Your Book

Once your book has been released to the public, what now? That is the question most authors face when confronting the daunting task of marketing their Christian book to a worldwide audience. There are several tools authors have at their disposal, and by utilizing all the marketing weapons in your arsenal, you will be able to gain and effectively retain reader interest.

Personal Branding for Authors: Part 2

Filed in Ask the Editor, Marketing Your Book by on July 20, 2018 1 Comment
Personal Branding for Authors: Part 2

In the first part of this two series blog, I talked about the purpose of branding and where to begin. In this part, I am going to dig into some of the resources you can use to develop and maintain your brand. If you missed the first post, I recommend you check that one out […]

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Personal Branding for Authors: Part 1 of a 3-Part Series

Filed in Ask the Editor, Marketing Your Book by on July 13, 2018 2 Comments
Personal Branding for Authors: Part 1 of a 3-Part Series

What is Branding? Branding. What does that word mean to you? Five years ago I would have told you it was what made a company or a product stand out. It was consistent, unique, and fitting to their concept. These days I would say branding means all those same things. However, now we are peeling […]

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How to Pick the Right Title for Your Book

How to Pick the Right Title for Your Book

The moment has finally arrived: you’ve finished writing the book you’ve dreamed of and labored over devotedly. Now the time has come to brand it with a title and send it out into the world. But what will you call it? How can just a few words embody everything about your glorious book? Fear not, […]

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Why do our authors love Book Expo America? [Video]

Filed in Marketing Your Book by on February 16, 2017 1 Comment
Why do our authors love Book Expo America? [Video]

How does sending your book to Book Expo America, the largest book fair in North America, put your book at the center of the publishing industry? Xulon author Tracee Newman, who wrote The Adventures of Akeem, recently shared how Book Expo America got her book noticed—and even helped sell copies of her book! Ready to send your book to BEA? Call your […]

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5 Easy Steps to an Elevator Pitch

Filed in Marketing Your Book by on November 30, 2016 1 Comment
5 Easy Steps to an Elevator Pitch

If you’re envisioning three tech guys talking about how their startup is going to be the next big thing, you’re in luck– because this isn’t about that kind of pitch. While pitching sometimes gets a bad rap, it’s important to be able to convey the message of your work quickly, clearly and concisely. An elevator […]

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