• Personal Branding for Authors: Part 3

    Making It Match If you have made it this far through the three-part series, you have likely spent some time thinking through how to begin creating or improving your branding efforts. The purpose of this final installment of the series is to circle back around to where you should start, and figure out where you should end. Without further ado, let’s talk a little more about you. It All Starts With A Name Perhaps the biggest takeaway here is that your personal brand should be a reflection of you. Maintaining your branding efforts will be a lot easier if it…

  • 8 Writing Tips from a Literary Master

    The Chronicles of Narnia; The Screwtape Letters, Mere Christianity: C.S. Lewis is recognized as one of the most influential writers and Christian apologists of the twentieth century. His insight into writing is impeccable and real, which one American girl learned in 1959 when she asked the revered, British author advice on how to write. What he sent were eight rules he probably utilized himself while creating his literary masterpieces. In the spirit of C.S. Lewis, we have included those tips he provide and our personal commentary on how we can use this nearly sixty-year-old advice for today’s generation of authors. 1) Turn…