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Personal Branding for Authors: Part 2

Filed in Ask the Editor, Marketing Your Book by on July 20, 2018 1 Comment
Personal Branding for Authors: Part 2

In the first part of this two series blog, I talked about the purpose of branding and where to begin. In this part, I am going to dig into some of the resources you can use to develop and maintain your brand. If you missed the first post, I recommend you check that one out […]

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Personal Branding for Authors: Part 1 of a 3-Part Series

Filed in Ask the Editor, Marketing Your Book by on July 13, 2018 2 Comments
Personal Branding for Authors: Part 1 of a 3-Part Series

What is Branding? Branding. What does that word mean to you? Five years ago I would have told you it was what made a company or a product stand out. It was consistent, unique, and fitting to their concept. These days I would say branding means all those same things. However, now we are peeling […]

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Lent for Christian Writers

Filed in Ask the Editor, Writing Tips by on March 6, 2017 2 Comments
Lent for Christian Writers

The season of Lent has a rich history in the Christian tradition, calling for believers to prepare for Easter and meditate on Christ’s sacrifice on the cross. As writers, our work always calls for observation and reflection of the events, emotions, people, and scenes around us. So how can we allow this rich period of […]

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10 Steps For Starting Your Author Blog

Filed in Marketing Your Book by on June 8, 2016 8 Comments
10 Steps For Starting Your Author Blog

Last month we talked about why every author should have a blog, and your response to that post was huge. We consistently received the same question in response: “How do I start a blog?” There are lots and lots of resources out there for newbies who want to start a blog, but to get you […]

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Easter: Is It Really the Second Biggest Book-Buying Season of the Year?

Filed in Marketing Your Book by on March 3, 2016 1 Comment
Easter: Is It Really the Second Biggest Book-Buying Season of the Year?

You’ve probably already heard this once, twice, or ten times… But Easter is the second largest book-buying season of the year in the Christian publishing industry. It’s not Christmas, but Easter book sales are still big. And truthfully, while sales do peak during Easter, they also trickle through the last remaining reaches of spring. What spurs […]

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