• Book Endorsement vs. Book Review

    Book Endorsements A book endorsement is an advanced, positive review for your book, usually from someone influential to your new book’s audience. Normally, you want to secure endorsements before the release of your book. It’s common to see endorsements on the… Front or back cover of your book. Inside the book in the front pages. Your website. Marketing materials. Book Reviews Endorsements exist to support the author’s book marketing. Reviews, on the other hand, are designed to help readers decide which books to read. Of course, you can always pull positive excerpts from reviews to use in the same way…

  • Tips for Your First Book Signing Event

    Your hard work of writing your manuscript and self-publishing has all led to this moment: releasing your book. Now, it’s time to plan a book signing event. It takes a lot of thought and effort to make a book signing event a success. To lighten the load, we’ve compiled a list of tips to help you make the most out of it. 1. Research a venue. Look for a practical location for the number of guests you expect will attend as well as for the atmosphere you wish to create. Some authors like the intimacy that local coffee shops can…

  • How To Get Book Reviews

    1️⃣ Find your target audience. This is the first and most important step. You can put every effort into marketing your book, although you might get some response, it will not be anywhere near successful if you’re not targeting the correct readers. What is or how do you find your target audience you may be wondering? In simple terms, a target audience just means breaking down who you believe your book’s audience is (demographics, location, and interests). For a full breakdown, check out our blog Finding Your Target Audience.  2️⃣ Find blogs with readers that fit your target audience. Now…

  • Finding Your Target Audience (and why it’s so important).

    If you’ve published or want to publish any work, whether it’s a novel, a blog, or an essay, you need to know your target audience. While it’s important to reach as many people as possible, and it often seems like focusing only on certain segments of the population is limiting, you need to be direct. We’ll go through the why that is, what it is, and how to go about it. Why You can put every effort into marketing your book, and although you might get some response, it will not be anywhere near as successful as it could be…