• Finding Your Target Audience (and why it’s so important).

    If you’ve published or want to publish any work, whether it’s a novel, a blog, or an essay, you need to know your target audience. While it’s important to reach as many people as possible, and it often seems like focusing only on certain segments of the population is limiting, you need to be direct. We’ll go through the why that is, what it is, and how to go about it. Why You can put every effort into marketing your book, and although you might get some response, it will not be anywhere near as successful as it could be…

  • Authors In the News: Adele Rodriguez featured in the Miami Herald

    Just a couple of weeks ago, Xulon Press author Adele Rodriguez was featured in an article by a Miami Herald writer. What was the scoop? It was simple: her commitment to “doing unto others as you would have them do unto you.” In a day and age like this, common courtesy is considered newsworthy! Journalist Bea L. Hines, journalist for the Herald, received a letter from Rodriguez about her new book, The Way to Happiness: My Journey. The article, titled “Neighbors in Religion” delves into the similarities between the value sets that both women hold, and the premises taught by Rodriguez in…