Writing Back Cover Copy for Your Nonfiction Book

Filed in Writing Tips by on August 27, 2019 0 Comments

Back cover copy is pertinent to reader engagement and the success of your book. Here are some tips for writing great back cover copy for your nonfiction book!

Writing back cover copy for nonfiction books is significantly different than writing back cover copy for fiction. Nonfiction readers care more about who is providing the information. These readers want to know they are receiving help or education from an expert on a particular topic. Nonfiction back cover copy must spell out the benefits for readers as well as the author’s expertise in order for the book to be taken seriously.

Do you still feel like writing your back cover copy is as difficult as drafting your resume? Here are four tips to maximize your nonfiction back cover copy:

No more than 200 words.

This is the industry standard cap on word count for back cover copy. While you may feel you have a limited amount of space to sell your book, honing your message down to the information below will help keep you focused.

Sell the benefits.

Your nonfiction book should help or educate your readers in some way. Start your back cover copy out strong and go into detail about what readers will gain from reading your book. The back cover of your nonfiction book should provide the answers your readers can expect to gain from your book, which is unlike back cover copy for fiction [link to back cover copy for fiction].

Position yourself as an expert.

Readers want experts to educate them, so make sure to communicate to readers that you are an expert in the content of your book. For example, if you are a dietitian and your book is on health and nutrition, make sure potential readers know you are a registered dietitian. You should also include academic credentials that directly correlate to the material of your book. If you wrote a book about overcoming depression and have a Ph.D. in psychology, include that in your back cover copy.

Include an author biography.

Your short biography (three sentences maximum) should include how many years of experience you have as it relates to your book’s content, academic degrees you have earned and where you earned them, and any other relevant information that continues to position you as an expert. Your author biography should be no longer than 75 words.

Need help writing your back cover summary? Contact us at 1-866-381-2665 to learn about our back cover copy service.

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About the Author ()

Erika Bennett is the Content Manager for Xulon Press. She has worked in the publishing industry for more than a decade and her passion is to make sure great books find their way into readers' hands. You can also find her writing on XulonPress.Substack.com.

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