• Your target audience matters! Follow along as we go into the reasons why.

    Why Your Target Audience Matters

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    You’ve done it! You’ve written your book and have committed to publishing it. You’re probably excited to share the final product with the whole world. Well, maybe not the entire world, but your target audience is definitely all Christian readers, right? Think again. Believe it or not, many authors enter the publishing process with their target audience focused on Christian readers of all ages. In other words, people ranging from elementary school to the nursing home. This wide range of potential readers doesn’t help when crafting the book’s content and marketing efforts to the right readers. Limitation is actually a good thing. One important step is defining the target…

  • writing

    Top Secret or Not: Sharing Your Writing with Others

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    There is a common writing stereotype doing more harm than good for the writing community. Writing is not, and should not be viewed as a solitary confinement type of punishment. The task of sitting down to write has been glorified as this painful and disparaging task that segregates the writer from the rest of their community. No one else could possibly understand how torturous it is to sit down and stare at a blank screen, willing yourself to type even just one decent sentence that doesn’t fall victim to the “delete” button on your keyboard. That thought has gone through…

  • Planning an event for your book? Here's our best tips on how you can bring your book event into the 21st century!

    Bringing Book Events into the 21st Century

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    Are you ramping up for your summer book launch? Or maybe you’re getting ready for a reading at your local bookstore? Authors have been walking the same line when it comes to these sorts of events since well… basically forever. I’m here to say, that just as the book industry is changing, these events should be too. Let’s bid farewell to the cheesy pens and bookmark giveaways and welcome ourselves, and our marketing material, to the 21st century. Make yourself memorable and you’ll make your book more memorable too. Here are 5 tips to get you started! 1. Branding, Branding,…

  • Finding the balance between your work life and your writing can be tricky. We dive into some of our best tips in this blog post!

    Finding the Balance Between Working and Writing

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    Take a moment and think of your favorite author. Without even knowing who you selected, I can say with 95% confidence that they had to work a full-time job while writing his or her first or first few books. Writing begins as a passion project for almost all of us and learning how to balance it with all of our other responsibilities is one of the most challenging aspects of writing. Think about it. If we had all day to sit around and write—no work or family responsibilities—we’d be able to crank out at least two books a year. In…