At this point, most of us know the importance of having an online presence, particularly as an author. It’s the best way for authors and writers alike to establish and promote themselves within the publishing community.  Whether we like it or not, the industry is moving in a digital direction. Event announcements, interacting with readers, and posting milestones all help fans feel more connected and informed. Readers have in turn established their own community on various social media platforms where they share their favorite books and authors with other book lovers. Let’s dive in right in and uncover the ins…