• Giveaway Ideas For Indie Authors

    Giving away a copy of your own book is a classic giveaway for authors. But what else can you offer to make your giveaway more interesting or fresh? Giveaways are a great tactic for authors to use to promote their books. Because it’s an exchange for taking an action you specify — for example, to enter you must be following the author on social media, tag two friends in the comments, and share the post — both the reader and the author get something out of it. Here are some giveaway ideas to help inspire you. Book Bundle With Multiple Authors. When…

  • Video Marketing For Self-Published Authors

    Video marketing is something that a lot of indie (self-published) authors can neglect. Using visuals can increase awareness of your book as well as introduce the author behind the book to the readers.  3 Ways to Use Videos to Promote Your Book 1. Book Trailers Book trailers have the same effect on viewers as movie trailers do: they create awareness of your book and hopefully entice the audience to purchase it. Video trailers can provide a preview of the story or a glimpse of a scene to elicit curiosity. To make a great book trailer you should keep the video…