• Video Marketing For Self-Published Authors

    Video marketing is something that a lot of indie (self-published) authors can neglect. Using visuals can increase awareness of your book as well as introduce the author behind the book to the readers.  3 Ways to Use Videos to Promote Your Book 1. Book Trailers Book trailers have the same effect on viewers as movie trailers do: they create awareness of your book and hopefully entice the audience to purchase it. Video trailers can provide a preview of the story or a glimpse of a scene to elicit curiosity. To make a great book trailer you should keep the video…

  • New Social Media Trends for Writers

    These days, it feels like social media, and technology as a whole, is a huge lifesaver for a lot of us. From Zoom calls with family and friends to staying up to date on business hours, we’re more connected online than ever. This is also a great time to not only set up new social media accounts but to also explore some social media features you may not have used in the past. When deciding where to put your energy, here are the top social media trends for writers to be aware of right now: Facebook use is down. Overall,…