• Video Marketing For Self-Published Authors

    Video marketing is something that a lot of indie (self-published) authors can neglect. Using visuals can increase awareness of your book as well as introduce the author behind the book to the readers.  3 Ways to Use Videos to Promote Your Book 1. Book Trailers Book trailers have the same effect on viewers as movie trailers do: they create awareness of your book and hopefully entice the audience to purchase it. Video trailers can provide a preview of the story or a glimpse of a scene to elicit curiosity. To make a great book trailer you should keep the video…

  • 10 Easy Book Marketing Tips

    Marketing your book doesn’t have to be overwhelming. Chances are, you already have everything you need to share your book is for purchase. Whether you’re a novice book marketer or are looking for a few quick wins to bring new life to your book marketing plan, here are 10 ways you can easily market your book for little to no money: 1. Fill out your Amazon author page. This helps potential readers learn a bit more about you and makes the Amazon shopping experience more personal. There is no cost to this type of promotion. 2. Ask friends to leave…

  • Why Every Writer Needs a Business Plan

    As you’ve probably noticed, there’s no such thing as “only being a writer” anymore. And while many writers might not want to handle the business side of things, to give yourself and your books the best chance of success, it’s a must. If you’re hoping to turn that passion for writing into a career, having a well thought out business plan in place will be essential. It’s time to overcome that idea that as an author your only job will be to write. Whether you’re working towards a traditional publishing contract or self-publishing, a carefully crafted business plan can help…

  • New Social Media Trends for Writers

    These days, it feels like social media, and technology as a whole, is a huge lifesaver for a lot of us. From Zoom calls with family and friends to staying up to date on business hours, we’re more connected online than ever. This is also a great time to not only set up new social media accounts but to also explore some social media features you may not have used in the past. When deciding where to put your energy, here are the top social media trends for writers to be aware of right now: Facebook use is down. Overall,…