• If you’ve published or want to publish any work you need to know your target audience. We’ll go through the why that is, what it is, and how to go about it.

    Finding Your Target Audience (and why it’s so important).

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    If you’ve published or want to publish any work, whether it’s a novel, a blog, or an essay, you need to know your target audience. While it’s important to reach as many people as possible, and it often seems like focusing only on certain segments of the population is limiting, you need to be direct. We’ll go through the why that is, what it is, and how to go about it. Why You can put every effort into marketing your book, and although you might get some response, it will not be anywhere near as successful as it could be…

  • New Social Media Trends for Writers

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    These days, it feels like social media, and technology as a whole, is a huge lifesaver for a lot of us. From Zoom calls with family and friends to staying up to date on business hours, we’re more connected online than ever. This is also a great time to not only set up new social media accounts but to also explore some social media features you may not have used in the past. When deciding where to put your energy, here are the top social media trends for writers to be aware of right now: Facebook use is down. Overall,…

  • Why Your Writing Project Needs a Deadline

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    The likelihood of achieving a goal without a deadline is pretty slim. We can continuously punt tasks lacking a due date down the field, and before we know it we’ll have pushed certain goals into the next year. To ensure you reach your writing goals, it’s important to set both small and large deadlines for yourself. Small goal achievements help you feel like you’re making progress, and that deadline to have your book completely written will give you a date on the calendar to work toward. We all work at our own pace. This month, thousands of people will participate…

  • Writers, Tell Your Story on Instagram

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    The thought of branding and marketing yourself as a person—let alone a writer—can feel like a challenge. With social media’s continued growth, however, it’s easier than ever to create and cultivate your online persona. Instagram, for instance, isn’t even a decade into its existence yet and has 1 billion active monthly users. So, if you don’t have an Instagram account to promote yourself as a writer or published author yet, now is the time to sign-up, create your profile, and start engaging. Not sure where to start? Here are our top tips for creating a great Instagram profile and sharing…