• Timing can play an important role in the success of your book release. There are some seasonality trends that forecast when certain genres will perform...

    Best Time of Year to Release Your Book

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    What Time of Year is Best to Release Your Book? Depending on the genre of your book, you’ll find there are some seasonality trends to guide you when it comes to publishing your book. Timing can play an important role in the success of your book’s release. And while the book publishing industry doesn’t follow an official publishing calendar for specific genres like the movie industry does (For instance, did you know blockbusters get released during the summer for a reason?), there are some seasonality trends that forecast when certain genre types experience higher sales. The holiday season—Thanksgiving through New…

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    Planning a Christmas Book Release? Here’s Why You Should Launch Early.

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    So what’s the big deal about books at Christmas? Well, at the risk of sounding like a broken record: in any normal calendar year, Christmas is the biggest book-buying season of the year.  Now, 2020 has attempted to put that to the test with record-shattering book sales every month since March, at one point skyrocketing to 777% higher sales than the same month a year prior. Frankly, in the midst of a year when at-home entertainment has proven so crucial, there’s no reason to think books will not remain one of the most popular gifts again this holiday season.  For…