• Marketing your book doesn’t have to be overwhelming. In fact, you already have everything you need. Here are 10 book marketing tips ...

    10 Easy Book Marketing Tips

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    Marketing your book doesn’t have to be overwhelming. Chances are, you already have everything you need to share your book is for purchase. Whether you’re a novice book marketer or are looking for a few quick wins to bring new life to your book marketing plan, here are 10 ways you can easily market your book for little to no money: 1. Fill out your Amazon author page. This helps potential readers learn a bit more about you and makes the Amazon shopping experience more personal. There is no cost to this type of promotion. 2. Ask friends to leave…

  • If you’ve published or want to publish any work you need to know your target audience. We’ll go through the why that is, what it is, and how to go about it.

    Finding Your Target Audience (and why it’s so important).

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    If you’ve published or want to publish any work, whether it’s a novel, a blog, or an essay, you need to know your target audience. While it’s important to reach as many people as possible, and it often seems like focusing only on certain segments of the population is limiting, you need to be direct. We’ll go through the why that is, what it is, and how to go about it. Why You can put every effort into marketing your book, and although you might get some response, it will not be anywhere near as successful as it could be…

  • Easter book sales, Xulon Press, Christian self-publishing

    Easter: Is It Really the Second Biggest Book-Buying Season of the Year?

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    You’ve probably already heard this once, twice, or ten times… But Easter is the second largest book-buying season of the year in the Christian publishing industry. It’s not Christmas, but Easter book sales are still big. And truthfully, while sales do peak during Easter, they also trickle through the last remaining reaches of spring. What spurs the spring book-buying season on, and what types of books stand to benefit the most? Read on! Easter. The celebration of the Last Supper, crucifixion and resurrection provide ample opportunity for faith-filled books. Whether it’s a children’s book detailing the story of the resurrection, biblical…