Giving away a copy of your own book is a classic giveaway for authors. But what else can you offer to make your giveaway more interesting or fresh? Giveaways are a great tactic for authors to use to promote their books. Because it’s an exchange for taking an action you specify — for example, to enter you must be following the author on social media, tag two friends in the comments, and share the post — both the reader and the author get something out of it. Here are some giveaway ideas to help inspire you. Book Bundle With Multiple Authors. When…
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If you are a writer looking to get noticed, inspired, or build an audience, you need to get on social media. Social media is a gold mine for showcasing your writing ability, building a following, and gaining exposure. In today’s digital world, social media has the power to boost writers’ success. The platforms enhance the ability to reach far audiences by allowing a writer’s work to be immediately shared. The more people who read your work, the better exposure you gain. In this way, you can increase the potential to develop a larger, loyal following. Now it’s time to talk…
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Video marketing is something that a lot of indie (self-published) authors can neglect. Using visuals can increase awareness of your book as well as introduce the author behind the book to the readers. 3 Ways to Use Videos to Promote Your Book 1. Book Trailers Book trailers have the same effect on viewers as movie trailers do: they create awareness of your book and hopefully entice the audience to purchase it. Video trailers can provide a preview of the story or a glimpse of a scene to elicit curiosity. To make a great book trailer you should keep the video…
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Book Endorsements A book endorsement is an advanced, positive review for your book, usually from someone influential to your new book’s audience. Normally, you want to secure endorsements before the release of your book. It’s common to see endorsements on the… Front or back cover of your book. Inside the book in the front pages. Your website. Marketing materials. Book Reviews Endorsements exist to support the author’s book marketing. Reviews, on the other hand, are designed to help readers decide which books to read. Of course, you can always pull positive excerpts from reviews to use in the same way…