Video marketing is something that a lot of indie (self-published) authors can neglect. Using visuals can increase awareness of your book as well as introduce the author behind the book to the readers. 3 Ways to Use Videos to Promote Your Book 1. Book Trailers Book trailers have the same effect on viewers as movie trailers do: they create awareness of your book and hopefully entice the audience to purchase it. Video trailers can provide a preview of the story or a glimpse of a scene to elicit curiosity. To make a great book trailer you should keep the video…
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Marketing your book doesn’t have to be overwhelming. Chances are, you already have everything you need to share your book is for purchase. Whether you’re a novice book marketer or are looking for a few quick wins to bring new life to your book marketing plan, here are 10 ways you can easily market your book for little to no money: 1. Fill out your Amazon author page. This helps potential readers learn a bit more about you and makes the Amazon shopping experience more personal. There is no cost to this type of promotion. 2. Ask friends to leave…
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The thought of branding and marketing yourself as a person—let alone a writer—can feel like a challenge. With social media’s continued growth, however, it’s easier than ever to create and cultivate your online persona. Instagram, for instance, isn’t even a decade into its existence yet and has 1 billion active monthly users. So, if you don’t have an Instagram account to promote yourself as a writer or published author yet, now is the time to sign-up, create your profile, and start engaging. Not sure where to start? Here are our top tips for creating a great Instagram profile and sharing…