• The 7 stages most books are stuck in, and how you can break free of them.

    7 Stages Most Books Are Stuck in

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    1. The Dream Stage. You have a dream of writing and becoming an author, but you just don’t know where to begin. 2. The Idea Stage. You actually have a really good idea–and other people tell you it is–but you’re not sure how to develop it. 3. The Message Stage. You just taught an incredible message and you can’t help but think, “This would make a great book, but how do I develop this message into a book?” 4. The Journal/Notes Stage. For years you’ve written in a notebook or journal. You have pages and pages of great writing, but…

  • Establishing Rapport and Credibility in Nonfiction

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    I often find myself telling authors that they must establish rapport and credibility with their readers before anyone begins reading their book. This is vital for a number of reasons. The most important reason is that as an author, you want potential, on-the-fence readers to keep reading. You want them to recommend your book to others. You want your words to be out there for everyone to read. And you want readers to finish your book feeling satisfied. So, you’re probably thinking, how this is done? Well, when we take away the actual content of the book and we focus…

  • Writing a great author bio is incredibly important, but that doesn't mean it's easy to do. Read along as we navigate ways to write an author bio!

    Writing a Great Author Bio

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    Your manuscript is done. It has been through the rewrite and revision, beta reading, and editing processes. You can see the finish line, and you are so ready to feel the sense of accomplishment that comes with crossing over that invisible line. Then, your dreams come to screeching halt! Your publisher asks you to submit your author bio. For a moment, you consider tossing the whole idea of becoming an author out the window because of one paragraph. I get it—the idea of having to write about yourself and your accomplishments seems hard. Instead, let’s look at author bios as…

  • Your target audience matters! Follow along as we go into the reasons why.

    Why Your Target Audience Matters

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    You’ve done it! You’ve written your book and have committed to publishing it. You’re probably excited to share the final product with the whole world. Well, maybe not the entire world, but your target audience is definitely all Christian readers, right? Think again. Believe it or not, many authors enter the publishing process with their target audience focused on Christian readers of all ages. In other words, people ranging from elementary school to the nursing home. This wide range of potential readers doesn’t help when crafting the book’s content and marketing efforts to the right readers. Limitation is actually a good thing. One important step is defining the target…