Book Endorsements A book endorsement is an advanced, positive review for your book, usually from someone influential to your new book’s audience. Normally, you want to secure endorsements before the release of your book. It’s common to see endorsements on the… Front or back cover of your book. Inside the book in the front pages. Your website. Marketing materials. Book Reviews Endorsements exist to support the author’s book marketing. Reviews, on the other hand, are designed to help readers decide which books to read. Of course, you can always pull positive excerpts from reviews to use in the same way…