We’ve got some exciting changes coming to our Author Service Department this March. These changes will affect the way we do our job as your book publisher. Just as a book has a beginning, middle, and end, so does the process of creating a book. Imagine it like running a relay race. You will now have a dedicated publishing expert to run beside you through each leg of the race who will help you pass the baton (your manuscript) to the next publishing expert! Pre-production Pre-production is the stage you enter once you’ve selected your publishing package. It’s the first step…
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Less than two months ago, many of us took the time to write out long lists of New Year’s resolutions. We dreamed of becoming the next Bob Goff or Shauna Niequist—not only finishing the writing and publishing process, but also seeing our books at the top of bestseller lists. The reality for many, however, is strikingly different: Most New Year’s resolutions fail by the second week of February. If you haven’t touched your computer in a week or the last “date modified” on your work in progress shows you haven’t accessed the file since January—don’t fret. You can still…
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As an author, a great way to generate interest in your new book is through a press release. If you are unaware of what press releases are, why they are important, what goes into them, or are unsure of the best possible way to approach them, spend a few moments here learning about their function. What is a press release? A press release is a great way to appeal to a broad audience through media outlets. It’s a message written with the intention of getting information circulating about your book. As an author, a press release is a great way…
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At this point, many of us know that the holidays are the biggest book-buying season of the year. That being said, books don’t sell themselves (usually). You’ll need to be sure that you’re doing your very best when it comes to marketing your book to help maximize your reach with those holiday shoppers. Just how many holiday shoppers are we talking? Check out this chart for the details. So, what are some of the ways you can ensure your book is one of the gifts that contribute to the $680 billion spent by holiday shoppers? We teamed with a few…