• Writers and Websites: The Importance of Owning Your Brand on the Internet

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      The internet is a fascinating place. We can shop online and receive our items in as little as two days. We can complete book research easier than ever, explore new places without buying a plane ticket. And thanks to social media, we can even meet new people and build entire communities of support. If you ask me, the internet can be a pretty great place—especially for writers. Credibility is king these days, and anyone who doesn’t have a website is in direct competition with those who do. Case in point, I’ll often try a new restaurant that has a…

  • personal branding part three

    Personal Branding for Authors: Part 2

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    In the first part of this two series blog, I talked about the purpose of branding and where to begin. In this part, I am going to dig into some of the resources you can use to develop and maintain your brand. If you missed the first post, I recommend you check that one out first before you continue.  Visual Aesthetics People respond to visually appealing things. That being said, you should know what your audience wants to see—which means first and foremost, understanding them, and second, being able to create said visually appealing content. A common misconception is that…

  • personal branding part three

    Personal Branding for Authors: Part 1 of a 3-Part Series

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    What is Branding? Branding. What does that word mean to you? Five years ago I would have told you it was what made a company or a product stand out. It was consistent, unique, and fitting to their concept. These days I would say branding means all those same things. However, now we are peeling back the layers of a very flaky, buttery croissant (yum) to find that branding does not only apply to companies or products, it applies to individuals. Particularly, individuals who have a skill or asset that benefits others and can be marketed and sold. Be Consistent…