• We get this question a lot: why should authors care about blogging? We break down why every author should also be a blogger.

    Why Every Author Should Have A Blog

    - By 

    We get this question a lot: why should authors care about blogging? The answer: there are literally too many reasons to list in one article. If you are an author, blogging is your friend. In fact, you should make it your best friend. I cannot stress enough how helpful it is for building your audience and your platform, and these days, it’s so easy to start a blog! Want more info? We’ll be following up with two more articles about blogging (be sure to subscribe at the top right corner of this page to get the articles straight to your…

  • Marketing your book to reach holiday shoppers

    Maximize Your Reach with Holiday Shoppers

    - By 

    At this point, many of us know that the holidays are the biggest book-buying season of the year. That being said, books don’t sell themselves (usually). You’ll need to be sure that you’re doing your very best when it comes to marketing your book to help maximize your reach with those holiday shoppers. Just how many holiday shoppers are we talking? Check out this chart for the details. So, what are some of the ways you can ensure your book is one of the gifts that contribute to the $680 billion spent by holiday shoppers? We teamed with a few…