• Tips for Your First Book Signing Event

    Your hard work of writing your manuscript and self-publishing has all led to this moment: releasing your book. Now, it’s time to plan a book signing event. It takes a lot of thought and effort to make a book signing event a success. To lighten the load, we’ve compiled a list of tips to help you make the most out of it. 1. Research a venue. Look for a practical location for the number of guests you expect will attend as well as for the atmosphere you wish to create. Some authors like the intimacy that local coffee shops can…

  • Bringing Book Events into the 21st Century

    Are you ramping up for your summer book launch? Or maybe you’re getting ready for a reading at your local bookstore? Authors have been walking the same line when it comes to these sorts of events since well… basically forever. I’m here to say, that just as the book industry is changing, these events should be too. Let’s bid farewell to the cheesy pens and bookmark giveaways and welcome ourselves, and our marketing material, to the 21st century. Make yourself memorable and you’ll make your book more memorable too. Here are 5 tips to get you started! 1. Branding, Branding,…