Are you ramping up for your summer book launch? Or maybe you’re getting ready for a reading at your local bookstore? Authors have been walking the same line when it comes to these sorts of events since well… basically forever. I’m here to say, that just as the book industry is changing, these events should be too. Let’s bid farewell to the cheesy pens and bookmark giveaways and welcome ourselves, and our marketing material, to the 21st century. Make yourself memorable and you’ll make your book more memorable too. Here are 5 tips to get you started! 1. Branding, Branding,…
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At this point, most of us know the importance of having an online presence, particularly as an author. It’s the best way for authors and writers alike to establish and promote themselves within the publishing community. Whether we like it or not, the industry is moving in a digital direction. Event announcements, interacting with readers, and posting milestones all help fans feel more connected and informed. Readers have in turn established their own community on various social media platforms where they share their favorite books and authors with other book lovers. Let’s dive in right in and uncover the ins…
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It’s International Women’s Day, and we’re celebrating the only way we know how: with books. Specifically, with books written by some amazing female authors who are determined to inspire through print and leave their mark on future generations. Whether they’re talking about the importance of friendship, how we can be better together, truths that will empower us, or how women can support the growth of the church, these new books are on everyone’s lips. Curl up with these weekend reads and support these female authors! Lies Girls Believe: And the Truth that Sets Them Free by Dannah Gresh Today’s…
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Less than two months ago, many of us took the time to write out long lists of New Year’s resolutions. We dreamed of becoming the next Bob Goff or Shauna Niequist—not only finishing the writing and publishing process, but also seeing our books at the top of bestseller lists. The reality for many, however, is strikingly different: Most New Year’s resolutions fail by the second week of February. If you haven’t touched your computer in a week or the last “date modified” on your work in progress shows you haven’t accessed the file since January—don’t fret. You can still…