In the first part of this two series blog, I talked about the purpose of branding and where to begin. In this part, I am going to dig into some of the resources you can use to develop and maintain your brand. If you missed the first post, I recommend you check that one out first before you continue. Visual Aesthetics People respond to visually appealing things. That being said, you should know what your audience wants to see—which means first and foremost, understanding them, and second, being able to create said visually appealing content. A common misconception is that…
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The Chronicles of Narnia; The Screwtape Letters, Mere Christianity: C.S. Lewis is recognized as one of the most influential writers and Christian apologists of the twentieth century. His insight into writing is impeccable and real, which one American girl learned in 1959 when she asked the revered, British author advice on how to write. What he sent were eight rules he probably utilized himself while creating his literary masterpieces. In the spirit of C.S. Lewis, we have included those tips he provide and our personal commentary on how we can use this nearly sixty-year-old advice for today’s generation of authors. 1) Turn…
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If you’re envisioning three tech guys talking about how their startup is going to be the next big thing, you’re in luck– because this isn’t about that kind of pitch. While pitching sometimes gets a bad rap, it’s important to be able to convey the message of your work quickly, clearly and concisely. An elevator pitch, which is typically presented in sixty seconds or less, challenges self-promoters to get to the point of their presentations, while effectively including all of the most pertinent information. Will the next person you talk to about your book have a stopwatch to time your…
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When many think of writing children’s books, images of talking animals communicating with awe-struck children come to mind. Many of these children’s stories aptly summarize the youthful whimsy of naivety, as the young protagonists are captivated by every angle of his or her growing experience. Some may even feel the role of children’s books would be to focus on the positive aspects of life, downplaying the harsh realities of daily unpleasantness. This is just one option and perspective of children’s literature. In editing and examining the assortment of children’s stories we come across, the need for children to be exposed to reality—the…