• personal branding part three

    Personal Branding for Authors: Part 2

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    In the first part of this two series blog, I talked about the purpose of branding and where to begin. In this part, I am going to dig into some of the resources you can use to develop and maintain your brand. If you missed the first post, I recommend you check that one out first before you continue.  Visual Aesthetics People respond to visually appealing things. That being said, you should know what your audience wants to see—which means first and foremost, understanding them, and second, being able to create said visually appealing content. A common misconception is that…

  • personal branding part three

    Personal Branding for Authors: Part 1 of a 3-Part Series

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    What is Branding? Branding. What does that word mean to you? Five years ago I would have told you it was what made a company or a product stand out. It was consistent, unique, and fitting to their concept. These days I would say branding means all those same things. However, now we are peeling back the layers of a very flaky, buttery croissant (yum) to find that branding does not only apply to companies or products, it applies to individuals. Particularly, individuals who have a skill or asset that benefits others and can be marketed and sold. Be Consistent…

  • Collaborate to Amplify Your Writing

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    Spinning in your own wheel In a world full of words, it’s easy to find yourself recycling, rewinding and reinventing the same wheel time and time again. When we immerse ourselves in our own writing routine, our own wheel so to speak, that’s when we are most likely to produce something we’ve already created before. So, how do we find our way out? How do we produce content that will fulfill our readers, exceed our own expectations, and deliver the message we are called to write? Collaborate, that’s how. You can’t grow as a writer without the help and guidance of…

  • The Making of a Memoir Part 3: It’s All About Structure

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    This is the third and final post in a series all about writing your memoir. You can find helpful tips in the first post about getting started and the second post about brainstorming. Tangling with structure is about as common a writing problem as you can get. However, when you are writing about your own life it can be even trickier. You are looking at sets of events from the inside, all too close to see them with any different perspective. A single event can be told from lots of angles, but your job is to pluck events that defined…