• valentine's day gift ideas

    Love & Letters: The Perfect Books for a Valentine’s Day Gift

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    You know the feelings well—fluttering butterflies in your stomach, the inability to think straight, and the constant need to wipe your sweaty palms on your jeans. Your body is overcome with pure fear, much like you were on your first date, but this time you’re staring at the mall entrance. You are in need of some Valentine’s Day gift ideas that will express every unspoken word of love and adoration you have in your heart for your significant other, but achieving such a feat is the equivalent of climbing Mount Everest—many have tried, and many have failed. You only need…

  • Press Releases: Everything You Should Know

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    As an author, a great way to generate interest in your new book is through a press release. If you are unaware of what press releases are, why they are important, what goes into them, or are unsure of the best possible way to approach them, spend a few moments here learning about their function. What is a press release? A press release is a great way to appeal to a broad audience through media outlets. It’s a message written with the intention of getting information circulating about your book. As an author, a press release is a great way…

  • Marketing your book to reach holiday shoppers

    Maximize Your Reach with Holiday Shoppers

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    At this point, many of us know that the holidays are the biggest book-buying season of the year. That being said, books don’t sell themselves (usually). You’ll need to be sure that you’re doing your very best when it comes to marketing your book to help maximize your reach with those holiday shoppers. Just how many holiday shoppers are we talking? Check out this chart for the details. So, what are some of the ways you can ensure your book is one of the gifts that contribute to the $680 billion spent by holiday shoppers? We teamed with a few…

  • Introducing: The Author Branding Bundle!

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    Our office has been abuzz with the launch of a new product, specifically here in the marketing department. The Author Branding Bundle contains all the staples of social media to give you a launching pad for your new book and your career as an author. As a publisher we know why these sites are important, but if you’re new to the world of social media, you may not. Follow along as we break it down for you! Facebook Fan Page Facebook is a booming social media platform that almost everyone is on. This means if you have a specific target…