• man writing in a notebook on a desk and surrounded by other open notebooks; creating a business plan as an author

    Creating a Business Plan as a Writer

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    Whether you’re working towards a traditional publishing contract or self-publishing, a carefully crafted business plan can help you establish a plan of action as well as a guide for how you will administer your resources. What good is a goal without a well-timed action plan to get there? What Should Be Included in Writers’ Business Plans To aid in this, I’ve broken down the writers’ business plan into five sections: Mindset, Finance, Marketing, Sales, and Operations. Mindset: Personal Development When you’re ready to take writing seriously, you have to shift your mindset. You can’t think of writing as something you…

  • Advice from Life Coach, Gloria Sloan

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    I recently had the opportunity to interview Gloria Sloan, a life coach and Xulon Press author, about what tends to keep people from achieving goals they really want to accomplish. The author of Life Skills for the Journey had plenty of insights to share, and even some specific advice for people who want to write and publish a book! Before you head over to the Xulon Press Substack to read the full interview with Gloria Sloan, I want to answer some basic questions about what a life coach is and what they do. What is a Life Coach? A life…

  • Welcome to the Writing Realm of Fantasy

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    Imagine this: a terrifying-looking orc who has secret dreams of one day becoming a world-famous bard. A well-seasoned wizard who has helped countless heroes succeed on their quests is ready for retirement. A princess and a unicorn team up to save the few surviving unicorns from a goblin who is killing them for their horns. If any of these sound appealing or like something you may have thought of before, fantasy may just be calling you to write and your imagination is more than welcome to take up residence in this mystical writing realm. This genre has been around for…

  • “A Horse to Guide Me” by Justin W. Dunn Is Our April Book of the Month

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    Justin W. Dunn is the Founder and CEO of American Mustang School in Aberdeen, North Carolina. The school promotes mental health and wellness through the preservation of the American Mustang Horses. Dunn’s book A Horse to Guide Me was selected by the Xulon Press staff as our April Book of the Month. To learn more about A Horse to Guide Me and its author, we interviewed Justin W. Dunn for all the details on our latest Book of the Month. What inspired you to write A Horse to Guide Me? I have been developing my business for 18+ years now. It…