• Tips for Your First Book Signing Event

    Your hard work of writing your manuscript and self-publishing has all led to this moment: releasing your book. Now, it’s time to plan a book signing event. It takes a lot of thought and effort to make a book signing event a success. To lighten the load, we’ve compiled a list of tips to help you make the most out of it. 1. Research a venue. Look for a practical location for the number of guests you expect will attend as well as for the atmosphere you wish to create. Some authors like the intimacy that local coffee shops can…

  • Finding Your Target Audience (and why it’s so important).

    If you’ve published or want to publish any work, whether it’s a novel, a blog, or an essay, you need to know your target audience. While it’s important to reach as many people as possible, and it often seems like focusing only on certain segments of the population is limiting, you need to be direct. We’ll go through the why that is, what it is, and how to go about it. Why You can put every effort into marketing your book, and although you might get some response, it will not be anywhere near as successful as it could be…

  • Xulon Press author Bradley D. Hoefs speaks at event on Mental Health and the Church

    Saddleback Church recently sponsored a gathering on Mental Health and the Church. Pastor and Xulon Press author Bradley D. Hoefs was one of the speakers during a session on “Resourcing the Church” (he is the third speaker of five, found at the 35 minute mark in the video below). Brad started Fresh Hope in 2009, a Christ-centered support group for those who suffer from mood disorders, as well as for their loved ones. He is the author of “Fresh Hope – Living well in spite of a mental health diagnosis”. http://youtu.be/FNZPiWk5crU Find Brad’s book “Fresh Hope – Living well in…

  • Xulon Press Author Dorian M. Watson’s Book Signing

    “Hello Xulon Team! Here are just a few pics from the recent book signing. It went well, the store was very accommodating and it was overall a great first experience. I will be going back for Christmas, along with signings confirmed at Barnes & Noble and Family Stores in San Antonio and two local stores in my area.” Dorian M. Watson, author of “Let’s Talk it Out” Let’s Talk It Out Pure Practical Motivation for Life and Relationships Dear Reader, Intimate relationships and close knit circles that thrive and are successful, come by wisdom, knowledge and understanding. All it takes…