• Writers and Websites: The Importance of Owning Your Brand on the Internet

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      The internet is a fascinating place. We can shop online and receive our items in as little as two days. We can complete book research easier than ever, explore new places without buying a plane ticket. And thanks to social media, we can even meet new people and build entire communities of support. If you ask me, the internet can be a pretty great place—especially for writers. Credibility is king these days, and anyone who doesn’t have a website is in direct competition with those who do. Case in point, I’ll often try a new restaurant that has a…

  • Planning an event for your book? Here's our best tips on how you can bring your book event into the 21st century!

    Bringing Book Events into the 21st Century

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    Are you ramping up for your summer book launch? Or maybe you’re getting ready for a reading at your local bookstore? Authors have been walking the same line when it comes to these sorts of events since well… basically forever. I’m here to say, that just as the book industry is changing, these events should be too. Let’s bid farewell to the cheesy pens and bookmark giveaways and welcome ourselves, and our marketing material, to the 21st century. Make yourself memorable and you’ll make your book more memorable too. Here are 5 tips to get you started! 1. Branding, Branding,…

  • Exploring Online Book Communities

    Exploring Online Book Communities

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    At this point, most of us know the importance of having an online presence, particularly as an author. It’s the best way for authors and writers alike to establish and promote themselves within the publishing community.  Whether we like it or not, the industry is moving in a digital direction. Event announcements, interacting with readers, and posting milestones all help fans feel more connected and informed. Readers have in turn established their own community on various social media platforms where they share their favorite books and authors with other book lovers. Let’s dive in right in and uncover the ins…

  • Press Releases: Everything You Should Know

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    As an author, a great way to generate interest in your new book is through a press release. If you are unaware of what press releases are, why they are important, what goes into them, or are unsure of the best possible way to approach them, spend a few moments here learning about their function. What is a press release? A press release is a great way to appeal to a broad audience through media outlets. It’s a message written with the intention of getting information circulating about your book. As an author, a press release is a great way…