Marketing Your Book

Once your book has been released to the public, what now? That is the question most authors face when confronting the daunting task of marketing their Christian book to a worldwide audience. There are several tools authors have at their disposal, and by utilizing all the marketing weapons in your arsenal, you will be able to gain and effectively retain reader interest.

Writers and Websites: The Importance of Owning Your Brand on the Internet

Filed in Marketing Your Book by on May 21, 2019 0 Comments
Writers and Websites: The Importance of Owning Your Brand on the Internet

  The internet is a fascinating place. We can shop online and receive our items in as little as two days. We can complete book research easier than ever, explore new places without buying a plane ticket. And thanks to social media, we can even meet new people and build entire communities of support. If […]

Continue Reading »

Why Your Target Audience Matters

Filed in Ask the Editor, Marketing Your Book by on May 14, 2019 0 Comments
Why Your Target Audience Matters

You’ve done it! You’ve written your book and have committed to publishing it. You’re probably excited to share the final product with the whole world. Well, maybe not the entire world, but your target audience is definitely all Christian readers, right? Think again. Believe it or not, many authors enter the publishing process with their target audience focused on Christian readers of […]

Continue Reading »

Bringing Book Events into the 21st Century

Bringing Book Events into the 21st Century

Are you ramping up for your summer book launch? Or maybe you’re getting ready for a reading at your local bookstore? Authors have been walking the same line when it comes to these sorts of events since well… basically forever. I’m here to say, that just as the book industry is changing, these events should […]

Continue Reading »

Exploring Online Book Communities

Exploring Online Book Communities

At this point, most of us know the importance of having an online presence, particularly as an author. It’s the best way for authors and writers alike to establish and promote themselves within the publishing community.  Whether we like it or not, the industry is moving in a digital direction. Event announcements, interacting with readers, […]

Continue Reading »

Press Releases: Everything You Should Know

Filed in Ask the Editor, Marketing Your Book by on October 13, 2018 0 Comments
Press Releases: Everything You Should Know

As an author, a great way to generate interest in your new book is through a press release. If you are unaware of what press releases are, why they are important, what goes into them, or are unsure of the best possible way to approach them, spend a few moments here learning about their function. […]

Continue Reading »