• Writers, Tell Your Story on Instagram

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    The thought of branding and marketing yourself as a person—let alone a writer—can feel like a challenge. With social media’s continued growth, however, it’s easier than ever to create and cultivate your online persona. Instagram, for instance, isn’t even a decade into its existence yet and has 1 billion active monthly users. So, if you don’t have an Instagram account to promote yourself as a writer or published author yet, now is the time to sign-up, create your profile, and start engaging. Not sure where to start? Here are our top tips for creating a great Instagram profile and sharing…

  • How to Use Pinterest as an Author

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    Everyone knows about a certain digital pinboard, known as the procrastinator’s best friend, the party planner’s go-to inspiration, and the foodie’s favorite recipe archive. But, as a writer, have you ever thought about how you can use Pinterest to develop your scene descriptions, hone your style, and actually see your characters take shape? Here are just some of the ways to use Pinterest for authors.  1. Online Inspiration Board From characters to settings, there is no better way to write with powerful sensory detail than to be looking right at your inspiration. Think about creating boards for your protagonist, antagonist, and even other main…

  • Writers and Websites: The Importance of Owning Your Brand on the Internet

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      The internet is a fascinating place. We can shop online and receive our items in as little as two days. We can complete book research easier than ever, explore new places without buying a plane ticket. And thanks to social media, we can even meet new people and build entire communities of support. If you ask me, the internet can be a pretty great place—especially for writers. Credibility is king these days, and anyone who doesn’t have a website is in direct competition with those who do. Case in point, I’ll often try a new restaurant that has a…

  • Planning an event for your book? Here's our best tips on how you can bring your book event into the 21st century!

    Bringing Book Events into the 21st Century

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    Are you ramping up for your summer book launch? Or maybe you’re getting ready for a reading at your local bookstore? Authors have been walking the same line when it comes to these sorts of events since well… basically forever. I’m here to say, that just as the book industry is changing, these events should be too. Let’s bid farewell to the cheesy pens and bookmark giveaways and welcome ourselves, and our marketing material, to the 21st century. Make yourself memorable and you’ll make your book more memorable too. Here are 5 tips to get you started! 1. Branding, Branding,…