• If you’ve published or want to publish any work you need to know your target audience. We’ll go through the why that is, what it is, and how to go about it.

    Finding Your Target Audience (and why it’s so important).

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    If you’ve published or want to publish any work, whether it’s a novel, a blog, or an essay, you need to know your target audience. While it’s important to reach as many people as possible, and it often seems like focusing only on certain segments of the population is limiting, you need to be direct. We’ll go through the why that is, what it is, and how to go about it. Why You can put every effort into marketing your book, and although you might get some response, it will not be anywhere near as successful as it could be…

  • New Social Media Trends for Writers

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    These days, it feels like social media, and technology as a whole, is a huge lifesaver for a lot of us. From Zoom calls with family and friends to staying up to date on business hours, we’re more connected online than ever. This is also a great time to not only set up new social media accounts but to also explore some social media features you may not have used in the past. When deciding where to put your energy, here are the top social media trends for writers to be aware of right now: Facebook use is down. Overall,…

  • A step-by-step description of the 10 things you need to know when starting your first author blog. We've got you covered!

    10 Steps For Starting Your Author Blog

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    Last week we talked about why every author should have a blog. We got a lot of questions about how to go about starting a blog and figured we would follow up with a post to dive into that a bit more. There are a ton of resources out there for newbies who want to start a blog. Here are 10 steps to get you started: Register with a blogging site. There are many options, but two of the most popular are Blogger.com, WordPress.com (free), or WordPress.org (paid, self-hosted blog; allows for the most customization). Buy a domain. If you use…

  • We get this question a lot: why should authors care about blogging? We break down why every author should also be a blogger.

    Why Every Author Should Have A Blog

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    We get this question a lot: why should authors care about blogging? The answer: there are literally too many reasons to list in one article. If you are an author, blogging is your friend. In fact, you should make it your best friend. I cannot stress enough how helpful it is for building your audience and your platform, and these days, it’s so easy to start a blog! Want more info? We’ll be following up with two more articles about blogging (be sure to subscribe at the top right corner of this page to get the articles straight to your…