• Video marketing can increase awareness and introduce the author behind the book to readers. Here are 3 ways you can use videos to promote your book: 1. T...

    Video Marketing For Self-Published Authors

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    Video marketing is something that a lot of indie (self-published) authors can neglect. Using visuals can increase awareness of your book as well as introduce the author behind the book to the readers.  3 Ways to Use Videos to Promote Your Book 1. Book Trailers Book trailers have the same effect on viewers as movie trailers do: they create awareness of your book and hopefully entice the audience to purchase it. Video trailers can provide a preview of the story or a glimpse of a scene to elicit curiosity. To make a great book trailer you should keep the video…

  • A book endorsement is an advanced positive review for your book, usually from someone influential to your new book’s audience. It’s common to see endorse...

    Book Endorsement vs. Book Review

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    Book Endorsements A book endorsement is an advanced, positive review for your book, usually from someone influential to your new book’s audience. Normally, you want to secure endorsements before the release of your book. It’s common to see endorsements on the… Front or back cover of your book. Inside the book in the front pages. Your website. Marketing materials. Book Reviews Endorsements exist to support the author’s book marketing. Reviews, on the other hand, are designed to help readers decide which books to read. Of course, you can always pull positive excerpts from reviews to use in the same way…

  • Writing for a magazine isn’t just a new income and career opportunity, but it's also a great way to promote your upcoming book. Magazine pitch...

    How Your Book is Also Your Magazine Pitch

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    Writing for a magazine might not have been the first thing you considered when you decided to write a book. But did you know there have been countless authors that were once journalists before they released award-winning books? Not to mention, using your new book as a magazine pitch could also grant you a new career path in publications.  When pitching to a magazine you should have an important reason in mind about why you’re the one who’s meant to write that specific piece. Ideally, the piece you’re pitching should relate to your book in some way. Writing for a…

  • When writing a book, the goal is to make it something both you and others will enjoy reading. To produce the most favorable outcome start by figuring out...

    Writing A Book That Sells

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    A trope is any word used in a figurative sense or a reoccurring theme or device in a work of literature. There’s a book writing strategy that involves picking a trending book genre, studying the tropes of the books currently selling, and then writing a book that fits the tropes discovered. While many writers might be reluctant to embrace this concept, you’ll find when you change your perspective on it, it will be empowering rather than limiting. The Market As an artist, some writers might read “write to market” and feel as though they’re being told to copy instead of…