• personal branding part three

    Personal Branding for Authors: Part 2

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    In the first part of this two series blog, I talked about the purpose of branding and where to begin. In this part, I am going to dig into some of the resources you can use to develop and maintain your brand. If you missed the first post, I recommend you check that one out first before you continue.  Visual Aesthetics People respond to visually appealing things. That being said, you should know what your audience wants to see—which means first and foremost, understanding them, and second, being able to create said visually appealing content. A common misconception is that…

  • personal branding part three

    Personal Branding for Authors: Part 1 of a 3-Part Series

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    What is Branding? Branding. What does that word mean to you? Five years ago I would have told you it was what made a company or a product stand out. It was consistent, unique, and fitting to their concept. These days I would say branding means all those same things. However, now we are peeling back the layers of a very flaky, buttery croissant (yum) to find that branding does not only apply to companies or products, it applies to individuals. Particularly, individuals who have a skill or asset that benefits others and can be marketed and sold. Be Consistent…

  • Why do our authors love Book Expo America? [Video]

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    How does sending your book to Book Expo America, the largest book fair in North America, put your book at the center of the publishing industry? Xulon author Tracee Newman, who wrote The Adventures of Akeem, recently shared how Book Expo America got her book noticed—and even helped sell copies of her book! Ready to send your book to BEA? Call your Marketing Specialist today!

  • elevator pitch

    5 Easy Steps to an Elevator Pitch

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    If you’re envisioning three tech guys talking about how their startup is going to be the next big thing, you’re in luck– because this isn’t about that kind of pitch. While pitching sometimes gets a bad rap, it’s important to be able to convey the message of your work quickly, clearly and concisely. An elevator pitch, which is typically presented in sixty seconds or less, challenges self-promoters to get to the point of their presentations, while effectively including all of the most pertinent information. Will the next person you talk to about your book have a stopwatch to time your…