• Mens Bible Study

    The “Recommendation Ripple Effect”

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    As the Sales Manager at Xulon Press, I love talking to authors about their books and helping them learn how to become successful as Christian authors. It’s not easy to go from an unknown writer to an author who is gaining notice and sales. The most important word that I teach new authors when it comes to getting their book to sell is the word Recommendation. When we track the journey of any new book that has become a best-seller, we always find that the book is being heavily recommended. How many books have you bought or read because someone…

  • Marketing Your Book in 5 Steps

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    From the Desk of the Xulon Press Marketing Coach Once your book has been released to the public, what now? That is the question most authors face when confronting the daunting task of marketing their Christian book to a worldwide audience. Xulon Press offers marketing tools to help you promote your Christian book, but here are some immediate steps you can begin to take on your own. Step 1 – Reach Out to Your Church Ask to insert bulletin fliers for your book in the Sunday church bulletin (Be sure to include all purchasing information). Put in a request to…