• Easter book sales, Xulon Press, Christian self-publishing

    Easter: Is It Really the Second Biggest Book-Buying Season of the Year?

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    You’ve probably already heard this once, twice, or ten times… But Easter is the second largest book-buying season of the year in the Christian publishing industry. It’s not Christmas, but Easter book sales are still big. And truthfully, while sales do peak during Easter, they also trickle through the last remaining reaches of spring. What spurs the spring book-buying season on, and what types of books stand to benefit the most? Read on! Easter. The celebration of the Last Supper, crucifixion and resurrection provide ample opportunity for faith-filled books. Whether it’s a children’s book detailing the story of the resurrection, biblical…

  • Haven’t you heard? Books are the new black.

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    The newest numbers confirm what authors, book lovers and the publishing industry have all secretly known: People still love books. And they like the old-fashioned kind. Not just the kind of books you read on devices which require wall chargers. Polls show that Millennials (roughly defined as those between the ages of 18 and 34 in 2015), prefer printed books to e-books. The same generation that single-handedly resurrected vinyl records, implemented a resurgence of bow ties and barber shops, and made vintage glass-bottled sodas cool again? They’re also all about feeling the weight of paper, binding and a crisp cover in their hand. What was…

  • International Christian Retail Show

    Xulon Press Leaves Its Mark at the 2015 International Christian Retail Show (ICRS)

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    Each year, Xulon Press attends trade shows all over the world. Trade shows promote your books, they promote our authors, and highlight all of the aspects which make Xulon Press the leading Christian self-publisher in the industry. One of the most exciting trade shows we attended this year was the International Christian Retail Show (ICRS), the largest Christian retail show in the world, which took place right down the street from our headquarters in Orlando, Florida. Ever wondered where your local bookstores and churches get the books, music, magazines and attire they sell? There’s a good chance they picked it up at ICRS!…