Ask the Editor

New Year, Old You: Restarting a Failed Writing Resolution

Filed in Ask the Editor, Writing Tips by Erika Bennett on February 11, 2019 • 0 Comments

Less than two months ago, many of us took the time to write out long lists of New Year’s resolutions. We dreamed of becoming the next Bob Goff or Shauna Niequist—not only finishing the writing and publishing process, but also seeing our books at the top of bestseller lists. The reality for many, however, […]

Press Releases: Everything You Should Know

As an author, a great way to generate interest in your new book is through a press release. If you are unaware of what press releases are, why they are important, what goes into them, or are unsure of the best possible way to approach them, spend a few moments here learning about their function. […]

Personal Branding for Authors: Part 3

Filed in Ask the Editor, Marketing Your Book by Corey Mapp on July 27, 2018 • 0 Comments

Making It Match If you have made it this far through the three-part series, you have likely spent some time thinking through how to begin creating or improving your branding efforts. The purpose of this final installment of the series is to circle back around to where you should start, and figure out where you […]

Personal Branding for Authors: Part 2

Filed in Ask the Editor, Marketing Your Book by Corey Mapp on July 20, 2018 • 1 Comment

In the first part of this two series blog, I talked about the purpose of branding and where to begin. In this part, I am going to dig into some of the resources you can use to develop and maintain your brand. If you missed the first post, I recommend you check that one out […]

Personal Branding for Authors: Part 1 of a 3-Part Series

Filed in Ask the Editor, Marketing Your Book by Corey Mapp on July 13, 2018 • 2 Comments

What is Branding? Branding. What does that word mean to you? Five years ago I would have told you it was what made a company or a product stand out. It was consistent, unique, and fitting to their concept. These days I would say branding means all those same things. However, now we are peeling […]