Ask the Editor

Press Releases: Everything You Should Know

As an author, a great way to generate interest in your new book is through a press release. If you are unaware of what press releases are, why they are important, what goes into them, or are unsure of the best possible way to approach them, spend a few moments here learning about their function. […]

Personal Branding for Authors: Part 3

Making It Match If you have made it this far through the three-part series, you have likely spent some time thinking through how to begin creating or improving your branding efforts. The purpose of this final installment of the series is to circle back around to where you should start, and figure out where you […]

Personal Branding for Authors: Part 2

Filed in Ask the Editor, Marketing Your Book by Corey Mapp on July 20, 2018 • 1 Comment

In the first part of this two series blog, I talked about the purpose of branding and where to begin. In this part, I am going to dig into some of the resources you can use to develop and maintain your brand. If you missed the first post, I recommend you check that one out […]

Personal Branding for Authors: Part 1 of a 3-Part Series

Filed in Ask the Editor, Marketing Your Book by Corey Mapp on July 13, 2018 • 1 Comment

What is Branding? Branding. What does that word mean to you? Five years ago I would have told you it was what made a company or a product stand out. It was consistent, unique, and fitting to their concept. These days I would say branding means all those same things. However, now we are peeling […]

Collaborate to Amplify Your Writing

Filed in Ask the Editor by Corey Mapp on May 31, 2018 • 0 Comments

Spinning in your own wheel In a world full of words, it’s easy to find yourself recycling, rewinding and reinventing the same wheel time and time again. When we immerse ourselves in our own writing routine, our own wheel so to speak, that’s when we are most likely to produce something we’ve already created before. […]