Video Marketing For Self-Published Authors

Filed in Marketing Your Book by on February 4, 2021 0 Comments

Video marketing can increase awareness and introduce the author behind the book to readers. Here are 3 ways you can use videos to promote your book: 1. T...

Video marketing is something that a lot of indie (self-published) authors can neglect. Using visuals can increase awareness of your book as well as introduce the author behind the book to the readers. 

3 Ways to Use Videos to Promote Your Book

1. Book Trailers

Book trailers have the same effect on viewers as movie trailers do: they create awareness of your book and hopefully entice the audience to purchase it.

Video trailers can provide a preview of the story or a glimpse of a scene to elicit curiosity. To make a great book trailer you should keep the video short and sweet, about 1 – 1.5 minutes long. With a video trailer for your book, you have the ability to reach millions of potential readers. 

2. Behind-the-Scenes Video

Avid readers are fascinated by the creative and writing process that goes on behind great books. With a behind-the-scenes video, you have the opportunity to share your writing routine, do a tour of your writing space, talk about the inspiration behind the storyline, and much more. These videos can be casual and authentic with minimal editing. 

With the rising popularity of short video clips on platforms like Tik Tok and Instagram Reels, these behind-the-scene videos could easily become a brief series of short clips on your social media. 

Behind-the-scene videos can also help authors make a personal connection with the audience. This is beneficial towards building a following and can lead to more readers for the author in the future.

3. Interview Video

An interview video can be done either privately or with a (virtual) audience. When done privately, you can pre-record the interview and upload it to your social media platforms, like YouTube, Facebook, Twitter, and Instagram TV. If you’re wanting to do an interview with an audience, you can use tools, such as Instagram Live or Facebook Live, to video-stream in real-time with your followers. The viewers can also send in questions for you to answer in real-time.



The possibilities of connecting with potential readers are endless when it comes to video marketing. And thanks to modern cell phones providing everything we need to film and edit, it’s never been more achievable.

Are you ready to take your marketing to the next level with video trailers? Give us a call! 1-866-381-2665

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