Social Media for Writers

Having a social media presence is essential for all writers in the 21st century as it can significantly help boost your audience and your chances of gett...

Having a social media presence is essential for all writers in the 21st century. Whether you write fiction, poetry, scripts, nonfiction or all of the above, social media can help boost your audience. Not to mention, having an established audience makes agents and publishers more likely to pick up your work. This is because you’ve already got a guaranteed audience to sell your books to. Even if you decide to go with self-publishing to have more creative control, you’ll still need to make sure you’re developing an audience.

Having a social media presence also gives readers somewhere to find out more information about you and your other work. New blogs, upcoming events, live Q&As, you name it. Possibilities are endless on social media.

Unfinished Book or Unpublished Authors

If you haven’t finished your book or it’s in progress you might be delaying building your social media presence. If this is you I’m here to tell you that you should be doing the exact opposite! If you haven’t published your book yet I would even say you have an advantage. You can build your presence and demand before your book even comes out. You have the power to build anticipation and get pre-orders going. The sooner you start, the bigger your audience will be by the time your work is ready.

“If I don’t have a book published what would attract a following?”

Well, you can start by writing blogs, providing book reviews, sharing writing tips, creative writing exercises, giveaways, etc. Trust me, the ideas of what to do on social media will keep flowing after you’ve fully submerged yourself in it. For more ideas you can also follow similar accounts for inspiration. See what others are doing and what’s working for them. And don’t be afraid to connect with them and ask for advice! This can result in some social media friends which can be very beneficial. For example, you can create writing challenges and tag your social media friends to try out the challenge! You could end up creating trends in the writing community and buzz around your account.


Now it’s time to talk about which social media platforms you should be on. Because let’s be honest, it seems like a new social media platform comes out every year. If you try to get on every single one of them it can easily get hard to keep track of. The more thinly you spread yourself, the less time you have to spend on each platform, and the harder it is to increase your following. As a writer, you should put your focus on recommended, select platforms. We’ve provided the breakdown below.

Social Media Platforms Every Writer Needs To Be On


It’s safe to say most of us are on Facebook. No matter what you write, your market definitely exists there. Facebook has the largest audience of any social media site–that’s a lot of potential book buyers.

If you haven’t done so already, you’ll need to upgrade from a profile to a Facebook Page. This way readers can simply “like” your page to follow your content instead of sending a friend request. Having a page separate from a personal profile is key in having a professional edge. You do not want to mix your personal life with your business. After creating it, ask all of your Facebook friends to go like it. Facebook even allows you to send an invite for friends to go like a page.

This author page will be your official writer page where you can post about your work or anything that is happening in your genre or subject matter. With a Facebook Page, you have more control over the marketing aspect of your writing. You can also dictate whether your followers have the ability to post on your page or not.

Here’s an example of an author using Facebook effectively: Neil Gaiman


Instagram is perfect for catching your readers’ attention. It has one of the highest engagement rates out there and with hashtags like #bookstagram, it’s easy to find like-minded people.

You’ll notice there are many authors on Instagram posting exciting and engaging content via pictures and stories. Simple quotes and creative pictures of their work are just a small part of them. Many Instagram authors also take wonderful photos of their inspirations in order to show their followers a peek into how the writing gets done. For instance, if you wrote a poem about an old tree, it would be cool to see a picture of that live oak you drew inspiration from.

In addition, this may be one of the best social media platforms to promote or get book reviews from. As you explore you’ll notice the growing success of book review accounts.

Here’s an example of an author using Instagram effectively: Rupi Kaur


Twitter is a great way to show your knowledge and share information about your works in progress. It’s the perfect platform to offer commentaries on recent books, blogs, scripts, etc. As of right now, there are very few platforms anywhere more watched than Twitter–it’s a huge arena to exchange ideas and get your author brand out there.

Additionally, Twitter provides a fast-paced platform for you to pitch your writing. By limiting the number of characters that can be typed, Twitter encourages the elevator pitch format: Get your point out there and bring in followers–that simple.

Here’s an example of an author using Twitter effectively: J.K. Rowling


To summarize, Social media is a gold mine for showcasing your writing ability, building a following, and gaining exposure. In today’s world of digital connection, social media has the power to boost writers’ success. The platforms enhance the ability to reach far audiences by allowing a writer’s work to be immediately shared. Why is this so vital? The more people who read your work, the better exposure you gain. In this way, you can increase the potential to develop a larger, loyal following. If you are a writer looking to get noticed, inspired, or build an audience, you need to get on social media.


Need help setting up? Check out our Social Media Services to help you get started. If you need additional information about our book marketing products and services, please contact a Marketing Specialist at 1-866-381-2665. International callers may use 407-339-4217.


For more Social Media Marketing tips check out this blog

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