International Christian Retail Show
Book Marketing Tips

Xulon Press Leaves Its Mark at the 2015 International Christian Retail Show (ICRS)

Each year, Xulon Press attends trade shows all over the world. Trade shows promote your books, they promote our authors, and highlight all of the aspects which make Xulon Press the leading Christian self-publisher in the industry.

One of the most exciting trade shows we attended this year was the International Christian Retail Show (ICRS), the largest Christian retail show in the world, which took place right down the street from our headquarters in Orlando, Florida. Ever wondered where your local bookstores and churches get the books, music, magazines and attire they sell? There’s a good chance they picked it up at ICRS!

The Xulon Press booth was featured front and center on the trade show floor, with its impressive banners and billboards towering high above bookshelves that were stocked full of Xulon’s books. The booth itself was impressive: it took 8 crates, 4 pallets, over 8,000 lbs. of material to construct it, and a team of 11 people over 175 hours to put it together!

Xulon’s booth features community-building stations and unexpected comforts, making it a must-stop staple for visitors on the trade show floor: an interactive video trailer kiosk, phone charging stations, comforting music, tables and chairs to sit and read, and free book buyer bags stuffed with merchandise and Xulon books.

Just over 3,000 people attended the 2015 show; among them bookstore buyers, churches, media companies and more.

Christian media is making an impact like never before. From books to blogs to music, the ripples of Christ’s message are making their way from local Christian bookstores into the neighborhoods that surround them—and it’s trade shows like the International Christian Retail Show which give faith-focused authors a chance to ensure their books are part of those waves.

Marketing Specialists

Call your Marketing Specialist today to find out about special bundle opportunities at ICRS 2016.  There are placement options available at our booth and in our exclusive ICRS trade show catalog.

Terry Haines
407-949-3054
1-855-519-1660

Bethany Emerson
407-754-2933
1-844-231-2252

 

Xulon Press Booth at ICRS 2015

Be sure to check out the full photo gallery of the International Christian Retail Show on our Facebook page. Please LIKE our page while you’re there to stay up-to-date on all Xulon Press news!

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Brittnee Newman, Marketing & Communications Strategist for Xulon Press, has been a blogger, freelance journalist and editor for just over half a decade. She joined Xulon Press as an editor in 2012, and now supports the company within the Marketing Department. Follow her on Twitter at @XulonBrittnee.

7 Comments on “Xulon Press Leaves Its Mark at the 2015 International Christian Retail Show (ICRS)

  1. Hey there all at Xulon, have been going over publishing co. and so far I’ve been educated. So time and $ is of importance. Liking what I see at Xulon so please bear with me as I continue to get all ducks in a row….Blessings on all of us which I Believe we all need at this time. Peace

    1. Thanks for the note, Dave. If you have any additional questions about Xulon or the publishing process, please feel free to contact your Publishing Consultant, Benjamin Lively. Ben can be reached toll-free at 1-855-868-9966. Have a great day!

  2. Do u type @ 933 pages and proofread? Do u do books for a non profit? Would u do the words, the WORD OF GOD taken from a corrected King James Version bible, probably a 1769 edition? No italicized words, no verse numbers, Testaments numbered 1 through 66.

    1. Thanks for contacting us, Thomas. I have forwarded your questions to your Publishing Consultant, Sylvia Burleigh. She will be in contact and can answer any questions you have. Her direct toll-free number is 1-855-234-2463. Please feel free to reach out to her at any time.

  3. My request to have my book’s trailer redone was treated with consideration and courtesy. A new trailer was designed and I LOVE the replacement.
    Thank you to the design team for a wonderful representation of my book, The Bride of Christ, A Love Story and to Xulon for such excellent service for its authors.

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