• Video Marketing For Self-Published Authors

    Video marketing is something that a lot of indie (self-published) authors can neglect. Using visuals can increase awareness of your book as well as introduce the author behind the book to the readers.  3 Ways to Use Videos to Promote Your Book 1. Book Trailers Book trailers have the same effect on viewers as movie trailers do: they create awareness of your book and hopefully entice the audience to purchase it. Video trailers can provide a preview of the story or a glimpse of a scene to elicit curiosity. To make a great book trailer you should keep the video…

  • How To Write a Love Letter in 4 Steps

    There’s something special about giving a handwritten letter to your significant other. It’s a magical way to express feelings and look back on the special bond and relationship you’re building. If you need a little help getting started, here’s how to write a love letter in 4 steps: 1. Opening You want to open the note by letting your loved one know that this is a love letter. For example, “I wanted to sit down and write you this letter to tell you in words how much you mean to me”. 2. Recall a special memory and transition it to…

  • Book Endorsement vs. Book Review

    Book Endorsements A book endorsement is an advanced, positive review for your book, usually from someone influential to your new book’s audience. Normally, you want to secure endorsements before the release of your book. It’s common to see endorsements on the… Front or back cover of your book. Inside the book in the front pages. Your website. Marketing materials. Book Reviews Endorsements exist to support the author’s book marketing. Reviews, on the other hand, are designed to help readers decide which books to read. Of course, you can always pull positive excerpts from reviews to use in the same way…

  • New Year’s Tips for Writers

    New Year, new book. If you’re an aspiring author determined to publish in 2021, this list of tips for writers is for you. 1. Create an action plan. Not even writer’s block will stand in your way in 2021. Take time to create an action plan that you can actually stick to. Make sure it’s a realistic action plan and be honest with yourself. Set quantifiable writing goals to hit specific word counts, a date to have a publishing deal signed, and book release details set up. 2. Find the optimal writing space. Time, energy, and good writing space are…