• personal branding part three

    Personal Branding for Authors: Part 1 of a 3-Part Series

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    What is Branding? Branding. What does that word mean to you? Five years ago I would have told you it was what made a company or a product stand out. It was consistent, unique, and fitting to their concept. These days I would say branding means all those same things. However, now we are peeling back the layers of a very flaky, buttery croissant (yum) to find that branding does not only apply to companies or products, it applies to individuals. Particularly, individuals who have a skill or asset that benefits others and can be marketed and sold. Be Consistent…

  • Collaborate to Amplify Your Writing

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    Spinning in your own wheel In a world full of words, it’s easy to find yourself recycling, rewinding and reinventing the same wheel time and time again. When we immerse ourselves in our own writing routine, our own wheel so to speak, that’s when we are most likely to produce something we’ve already created before. So, how do we find our way out? How do we produce content that will fulfill our readers, exceed our own expectations, and deliver the message we are called to write? Collaborate, that’s how. You can’t grow as a writer without the help and guidance of…