It’s safe to say most of us are on Facebook. No matter what you write, your market definitely exists there. Facebook has the largest audience of any social media site–that’s a lot of potential book buyers.
Facebook Fan Page
If you haven’t done so already, you’ll need to upgrade from a profile to a Facebook Page. This way readers can simply “like” your page to follow your content instead of sending a friend request. Having a page separate from a personal profile is key in having a professional edge. You do not want to mix your personal life with your business. After creating it, ask all of your Facebook friends to go like it. Facebook even allows you to send an invite for friends to go like a page.
This author page will be your official writer page where you can post about your work or anything that is happening in your genre or subject matter. With a Facebook Page, you have more control over the marketing aspect of your writing. You can also dictate whether your followers have the ability to post on your page or not.
What should I post?
Thinking of content to post every day can be a challenge. Of course, you don’t want to post “go buy my book!” every single day. If you do, readers will likely mute your posts or unfollow your page.
Here are some ideas on what to post:
- Quotes or excerpts from your book with a captivating image.
Fun facts about the author. Readers love getting to know you! - Highlight and write a more in-depth description of different characters from your book.
- Share content related to writing, your book, or your genre. Remember people react more to visuals, so include images/videos!
- Ask your audience questions!
- Share video content. Try a brief behind-the-scenes look into your writing space!
Facebook can be a key way to stay engaged with your readers. Those who“like” your page have given you permission to be in touch and offer updates. So, make sure you’re conveying your personality, voice, and an image that correctly represents your brand as an author.
Need help setting up your Facebook? We can help. Click here to learn more.
