• Press Releases: Everything You Should Know

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    As an author, a great way to generate interest in your new book is through a press release. If you are unaware of what press releases are, why they are important, what goes into them, or are unsure of the best possible way to approach them, spend a few moments here learning about their function. What is a press release? A press release is a great way to appeal to a broad audience through media outlets. It’s a message written with the intention of getting information circulating about your book. As an author, a press release is a great way…

  • Marketing your book to reach holiday shoppers

    Maximize Your Reach with Holiday Shoppers

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    At this point, many of us know that the holidays are the biggest book-buying season of the year. That being said, books don’t sell themselves (usually). You’ll need to be sure that you’re doing your very best when it comes to marketing your book to help maximize your reach with those holiday shoppers. Just how many holiday shoppers are we talking? Check out this chart for the details. So, what are some of the ways you can ensure your book is one of the gifts that contribute to the $680 billion spent by holiday shoppers? We teamed with a few…